AN ARKETIPO STORY

Maggio 22, 2023 / Commenti disabilitati

AN ARKETIPO STORY

We have something that runs through our business. It is a thing that is obsessed with a culture that champions quality and emphasizes experience not objects, design not furniture.

It is Perfection Compulsive Disorder

PERFECTION COMPULSIVE DISORDER

This is not a trivial play on words, nor a lightly taken statement about health. We believe that perfection is “a journey, not a destination.” A journey that is grounded in not only creating products of quality, but one that understands the past and sees clearly into the future. Every product, every design and every part of our production is researched to ensure we deliver perfection. Nothing is taken for granted.

We learn from the beauty of world around us. Take Luciano, our thread specialist who uses a book of different tree barks to inspire the colours of our material. “I use chemicals to colour, but the perfect colour combination is created by nature.” It is like this with every material, we do the most minimal of interventions to understand how they behave, and what we can learn from them.

And what does the Perfection Compulsive Disorder business strive for? Sustainability. It understands how materials need to be sourced, it identifies with designers who not only champion ideas of valuing a product but withstand the test of time in every conceivable aspect. As Giuseppe Viganò says, “our heritage and culture guide us to a new age, it is the combination of the old and the new that creates our unique voice.”

When you take every element of the material and the design and place it in the hands of our master craftsman, you have the closing of the circle in Perfection Compulsive Disorder. Because ours is a culture of the artisan, the one who understands what it means to treasure something of beauty and of great quality – and then create it, the way it is meant to be.

An Arketipo product is a journey. An understanding of our cultural history and a clear eye into the future, one that does not hide from the challenges we all face and one that champions a way to do things differently, and better!

An Arketipo Story

Maggio 22, 2023 / Commenti disabilitati

AN ARKETIPO STORY

C’è qualcosa di unico nel nostro DNA. L’ossessione per una cultura che difende la qualità e antepone l’esperienza agli oggetti, il design all’arredamento.

È il nostro disturbo compulsivo della perfezione.

PERFECTION COMPULSIVE DISORDER

A qualcuno potrà sembrare una banale metafora, o un’iperbole per definire uno stato mentale. In realtà le figure retoriche non c’entrano. Noi siamo profondamente convinti che la perfezione sia “un percorso, non una destinazione”. Un percorso che tracciamo giorno dopo giorno non solo creando prodotti di qualità, ma anche cercando di comprendere il passato e guardare lucidamente al futuro. Ogni oggetto, ogni design, ogni fase della nostra produzione è frutto di una costante ricerca della perfezione. Non diamo nulla per scontato.

La bellezza del mondo che ci circonda è la nostra musa. Prendiamo ad esempio Luciano, il nostro maestro tintore, che quando cerca ispirazione per i colori dei materiali si perde fra le pagine di un enorme volume dedicato alle cortecce. “Io uso sostanze chimiche per tingere, ma le combinazioni cromatiche perfette si trovano solo in natura.” E questo vale per tutti i materiali: la nostra filosofia è intervenire il meno possibile per capire come si comportano e cosa ci possono insegnare.

Ma a che cosa tende esattamente un’azienda con il disturbo compulsivo della perfezione? Semplice: alla sostenibilità. Arketipo riflette attentamente sull’approvvigionamento dei materiali, si identifica con i designer che si sforzano non solo di valorizzare i prodotti, ma anche di renderli immortali sotto ogni aspetto. Come afferma Giuseppe Viganò, “il nostro retaggio e la nostra cultura ci guidano verso una nuova era. La nostra voce unica deriva questa assonanza fra vecchio e nuovo.”

Prendere ogni singolo elemento dei materiali e del design e affidarlo alle abili mani dei nostri artigiani è l’unico modo per trovare la quadratura del cerchio e placare almeno per un attimo il disturbo compulsivo della perfezione. Perché la nostra è la cultura degli artigiani, di coloro che sanno cosa significa prendersi cura di qualcosa di bello ed eccellente – e poi lo creano, esattamente comme il faut.

Ogni prodotto Arketipo è un viaggio. Un tuffo nella storia e nella cultura, uno sguardo aperto sul futuro che non si tira indietro di fronte alle sfide, ma le affronta con il coraggio di fare le cose in modo diverso, in modo migliore!

AN ARKETIPO STORY

Maggio 22, 2023 / Commenti disabilitati

AN ARKETIPO STORY

We have something that runs through our business. It is a thing that is obsessed with a culture that champions quality and emphasizes experience not objects, design not furniture.

It is Perfection Compulsive Disorder

PERFECTION COMPULSIVE DISORDER

This is not a trivial play on words, nor a lightly taken statement about health. We believe that perfection is “a journey, not a destination.” A journey that is grounded in not only creating products of quality, but one that understands the past and sees clearly into the future. Every product, every design and every part of our production is researched to ensure we deliver perfection. Nothing is taken for granted.

We learn from the beauty of world around us. Take Luciano, our thread specialist who uses a book of different tree barks to inspire the colours of our material. “I use chemicals to colour, but the perfect colour combination is created by nature.” It is like this with every material, we do the most minimal of interventions to understand how they behave, and what we can learn from them.

And what does the Perfection Compulsive Disorder business strive for? Sustainability. It understands how materials need to be sourced, it identifies with designers who not only champion ideas of valuing a product but withstand the test of time in every conceivable aspect. As Giuseppe Viganò says, “our heritage and culture guide us to a new age, it is the combination of the old and the new that creates our unique voice.”

When you take every element of the material and the design and place it in the hands of our master craftsman, you have the closing of the circle in Perfection Compulsive Disorder. Because ours is a culture of the artisan, the one who understands what it means to treasure something of beauty and of great quality – and then create it, the way it is meant to be.

An Arketipo product is a journey. An understanding of our cultural history and a clear eye into the future, one that does not hide from the challenges we all face and one that champions a way to do things differently, and better!

AN ARKETIPO STORY

Maggio 22, 2023 / Commenti disabilitati

AN ARKETIPO STORY

We have something that runs through our business. It is a thing that is obsessed with a culture that champions quality and emphasizes experience not objects, design not furniture.

It is Perfection Compulsive Disorder

PERFECTION COMPULSIVE DISORDER

This is not a trivial play on words, nor a lightly taken statement about health. We believe that perfection is “a journey, not a destination.” A journey that is grounded in not only creating products of quality, but one that understands the past and sees clearly into the future. Every product, every design and every part of our production is researched to ensure we deliver perfection. Nothing is taken for granted.

We learn from the beauty of world around us. Take Luciano, our thread specialist who uses a book of different tree barks to inspire the colours of our material. “I use chemicals to colour, but the perfect colour combination is created by nature.” It is like this with every material, we do the most minimal of interventions to understand how they behave, and what we can learn from them.

And what does the Perfection Compulsive Disorder business strive for? Sustainability. It understands how materials need to be sourced, it identifies with designers who not only champion ideas of valuing a product but withstand the test of time in every conceivable aspect. As Giuseppe Viganò says, “our heritage and culture guide us to a new age, it is the combination of the old and the new that creates our unique voice.”

When you take every element of the material and the design and place it in the hands of our master craftsman, you have the closing of the circle in Perfection Compulsive Disorder. Because ours is a culture of the artisan, the one who understands what it means to treasure something of beauty and of great quality – and then create it, the way it is meant to be.

An Arketipo product is a journey. An understanding of our cultural history and a clear eye into the future, one that does not hide from the challenges we all face and one that champions a way to do things differently, and better!

AN ARKETIPO STORY

Maggio 22, 2023 / Commenti disabilitati

AN ARKETIPO STORY

We have something that runs through our business. It is a thing that is obsessed with a culture that champions quality and emphasizes experience not objects, design not furniture.

It is Perfection Compulsive Disorder

PERFECTION COMPULSIVE DISORDER

This is not a trivial play on words, nor a lightly taken statement about health. We believe that perfection is “a journey, not a destination.” A journey that is grounded in not only creating products of quality, but one that understands the past and sees clearly into the future. Every product, every design and every part of our production is researched to ensure we deliver perfection. Nothing is taken for granted.

We learn from the beauty of world around us. Take Luciano, our thread specialist who uses a book of different tree barks to inspire the colours of our material. “I use chemicals to colour, but the perfect colour combination is created by nature.” It is like this with every material, we do the most minimal of interventions to understand how they behave, and what we can learn from them.

And what does the Perfection Compulsive Disorder business strive for? Sustainability. It understands how materials need to be sourced, it identifies with designers who not only champion ideas of valuing a product but withstand the test of time in every conceivable aspect. As Giuseppe Viganò says, “our heritage and culture guide us to a new age, it is the combination of the old and the new that creates our unique voice.”

When you take every element of the material and the design and place it in the hands of our master craftsman, you have the closing of the circle in Perfection Compulsive Disorder. Because ours is a culture of the artisan, the one who understands what it means to treasure something of beauty and of great quality – and then create it, the way it is meant to be.

An Arketipo product is a journey. An understanding of our cultural history and a clear eye into the future, one that does not hide from the challenges we all face and one that champions a way to do things differently, and better!

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